Heinz apologises after ketchup bottle QR code links to hardcore porn site

Saucy. (Picture: Getty Images/Metro Mylo)

Heinz has apologised after a QR code on the back of bottles of ketchup directed users to a hardcore porn website.

The QR code – the matrix barcode found on the back of some products – was supposed to link to a webpage where you could design your own ketchup label, and it did between 2012 and 2014.
But when the link expired this year, Fundorado, a hardcore porn site, registered the website for itself.
‘It’s incomprehensible that [they] didn’t reserve the domain for one or two years,’ said German customer Daniel Korell, who discovered the mistake.
‘It really doesn’t cost the Earth.’
Heinz wrote on Facebook that they ‘regret the event very much.’